Time For A Marketing Makeover
From Tactics to Bold Strategy
Stuck on autopilot? Most brands mistake a pile of tactics for a strategy—endless campaign launches, weekly hackathons, new tools every quarter… but little moves.
What you need isn’t a new flavor of “busy.” You need a movement-worthy marketing makeover.
At Un_Standard, we believe clarity demolishes “campaign whiplash.” The market remembers the meaningful, not the most.
Audit—Don’t Just Add
First, stop. Dig into your data; review EVERY campaign, channel, and tactic currently live. Ask: What moved the needle? What just moved more noise?
Kill everything that doesn’t connect results to the business’s boldest goal.
Movement fix: Run a zero-bull audit—strip away what doesn’t drive clarity or outcome.
Align Before You Act
You can’t paint brand magic over misaligned teams. Get marketing, sales, product, and exec in a room and bring your core story.
- Is your ICP clear to everyone?
- Does every channel echo the brand’s narrative and campaign focus?
If you hear “I thought ops was launching that…” it’s time to re-align, not rebrand.
Join The Movement
Switch From Tactics to Testable, Narrative-Powered Plays
End the habit of “run it because X did it.” Instead, turn every strategy sprint into a clear experiment.
- Write down every campaign goal, hypothesis, owner, and expected impact.
- Limit initiates—run a handful, test hard, iterate fast.
- Tie everything to movement-level brand storytelling.
Celebrate Creative, Not Just “Channel Coverage”
If your team’s bragging about “posting everywhere,” look deeper: Are the ideas, visuals, and phrases sparking action?
The new marketing playbook:
- One or two signature campaigns per quarter—executed with energy, focus, and cross-team buy-in.
- Ditch the 20-post weeks for three that slap the market awake.
Build Clarity Into Every Touchpoint
Story and strategy must be visible at every step—website hero lines, signature campaign messaging, sales decks, and team talk tracks.
Train your teams to lead with movement energy, not updates. Audit your “why this, why now, why us” at the start of every major sprint.
Map Marketing to Revenue (Not Vanity Metrics)
Enough with the impressions and the “brand mentions.” Tie every win to pipeline, deals closed, and retained revenue.
Quarterly, have marketing, sales, and ops review what actually landed, closed, and scaled.
Make Experimentation the Ritual
Great marketing is iterative. Try new formats, channels, ideas—but do it with constraints and learning in mind.
Build a “fail fast, win faster” mindset—not a fear of missing out.
Movement Proof
A B2B services brand replaced endless status update meetings and “just in case” content with bi-weekly clarity sprints and a single action KPI. Lead velocity spiked, launch times halved, and teams actually started enjoying the work.
Movement Ritual: The “Makeover Monday”
Each month, challenge your team:
- What’s the one old move we can kill?
- Where will we put creative energy instead?
- How can we train our story muscle for this quarter’s revenue sprint?
Un_Standard Marketing Makeover Takeaway
It’s not how much you ship—it’s what sticks, what people feel, and what earns business momentum. If your plan reads like last year’s playbook, it’s time to scrap it.
Un_Standard helps teams cut the noise, break campaign chaos, and launch marketing built to move.
Book a Clarity Marketing Sprint With Un_Standard →
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David Garrard
Agent Provocateur & Chief Creative Officer at Un_Standard. David helps ambitious brands unearth clarity, break the rules that hold them back, and co-create movement-level growth. When not challenging the status quo, he’s in the kitchen inventing new flavors or chasing after his three cats: Hallie Tosis, Lester Een, and Jim G. Vitis. #BeUnStandard
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