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By David Garrard
May 14, 2023

Stand Out on Social Media

More isn’t better—clarity is. Un_Standard delivers movement-worthy social strategies to help brands stand out, connect, and build a tribe that moves with you.

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By David Garrard
April 17, 2023

Brand Equity

Stop building brands for awareness. Un_Standard uncovers how bold, movement-level brand equity earns trust, drives results, and turns fans into lasting champions.

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By David Garrard
December 24, 2022

The importance of visual identity in branding for small businesses

Visual identity is more than a logo. Discover how clarity, bold differentiation, and anti-ordinary branding build magnetic small business brands.

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By David Garrard
December 15, 2022

A Step-By-Step Guide to Designing an Outstanding Logo for Your Startup

Your logo isn’t just a graphic. Un_Standard reveals how anti-cliché design, clarity, and movement story make startup branding unforgettable—and built to win.

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By David Garrard
July 6, 2022

What Is the Difference Between a Startup and a Small Business?

Are you a startup or a small business—and why does it matter? Un_Standard clarifies the difference and shows how clarity drives smarter strategy and faster growth.

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  • Brand Storytelling
  • Clarity and Alignment
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  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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