Tariffs, Trade Wars, and Strategic Misfires
April 5, 2025
Trade wars and tariffs reveal the ugly costs of reactive strategy. Learn what not to do—and how bold alignment creates clarity, not chaos, in your business.
Resilience and Change
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Running a Startup in the Digital Age: Strategies for Thriving Amid the Chaos
January 23, 2024
Master startup success with Un_Standard’s strategies for CMOs in the digital age. Turn challenges into opportunities and thrive amid the chaos.
Navigating the Retail Revolution
October 21, 2023
In a world that’s always changing, learn how to stay ahead with Un_Standard’s insights on harnessing Business Intelligence for omnichannel retail.
Embrace Change: The Essential Guide to Preparing for the Future of Retail
September 23, 2023
The retail landscape is changing rapidly. Are you ready to adapt, innovate, and emerge stronger? Discover how with Un_Standard’s guide on preparing for the future of retail.
A Picture May Be Worth 1,000 Words, But In Marketing It’s Stories That Sell
May 5, 2016
Even if you think you don’t have a compelling story to tell in your small business marketing strategy, chances are you have a story that will relate to the ones you’re trying to reach. A good story must be relatable, no matter how mundane it may seem at first.
Time For A Marketing Makeover
April 21, 2016
There comes the point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence.
Marketing plans to keep your business running smoothly
March 10, 2016
We’ve all heard the arguments and excuses on why a business doesn’tÂ’ need to invest in marketing. After all, if you build it, they’ll surely come, right? Why not concentrate on other more productive areas, such as sales?
Get Your Small Business Marketing Right
January 14, 2016
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From the archives
Tips on Writing the Business Plan
October 22, 2015
How to Write a Business Plan in Thirty Minutes
November 19, 2015
Like It Or Not, First Impressions Count
December 17, 2015
Some Good Entrepreneurial Advice
January 7, 2016
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