Time For A Marketing Makeover
There comes the point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence. If you need to spruce up your marketing, creating a compelling web presence is a good start.
When refreshing your online presence, it is important to think about your content carefully. Plan and make sure that your presence is cohesive. Create content that is relevant to your small business. Choose about ten topics that you think will be relevant to your readers (and customers) and create content around those topics. Set up a calendar so that you update your content regularly. And stick to it (believe me, we can be guilty of not sticking to our editorial calendar).
WordPress is a fantastic way to manage your small business presence online. Its intuitive, it’s popular, and there are millions of options for how you can customize it. And better yet, WordPress is pretty SEO-friendly. There are a host of plugins for WordPress that can help boost your SEO.
WordPress SEO is a convenient resource for reminding you to include all of the things you need for better SEO when you write your articles. Having this plugin really helps you be smarter with SEO on your site.
Contextual Related Posts
Contextual Related Posts this is another handy plugin that adds links to related posts you have written at the end of your articles. This allows readers to click through your website instead of going off somewhere else.
From Idea to Growth
When you’re creating content, it’s important to listen to what is going on around you to stay relevant. When you listen, you’ll find out what is going on, and you’ll be able to keep up with the paces of your industry. There are some great resources online where you can gather this intelligence. Twitter is a great place to start. Create lists to see what is going on in your industry and to keep tabs on your competition. Google Alerts is another great place to gather intelligence. Create alerts relevant to your industry for writers who frequently write about your category.
Some other great resources to use are Alltop, which compiles the content of some of the most influential people within your industry. Quora is another great place to hang out to gather intelligence. Here you can understand what sorts of questions are being asked within your industry. This might shed some light on an opportunity to take advantage of with your name on it.