How Not To Rebrand Your Company
August 28, 2024
A rebrand isn’t a logo—it’s a movement. Un_Standard unpacks the lessons from Twitter’s “X” change and shows how radical clarity beats reckless pivots every time.
Brand Storytelling
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Creating a Brand that Resonates: Essentials for Startup Success
June 11, 2024
Master brand development for your startup by understanding your audience, building a distinct identity, and using storytelling to connect and thrive.
Embarking on the Rebranding Voyage
September 8, 2023
Embark on a transformative rebranding journey. With meticulous planning and laser-focused execution, breathe new life into your brand. Chart your course to success.
The Strength of Original Brand Identity: Why Borrowed Equity Doesn’t Cut It
July 12, 2023
Uncover the secrets to building a powerful, authentic brand identity that resonates with your consumers and guarantees long-term success. Be Un_Standard. Be extraordinary.
The Power of Shared Values: Building Emotional Connections with Your Brand
June 17, 2023
Harness the power of shared values to build emotional connections with your brand. Align your actions with your values, empower your team, and resonate with your consumers more deeply.
Unleashing Your Brand’s Potential: How to Stand Out on Social Media
May 14, 2023
Discover how to elevate your brand’s presence on social media and create lasting connections with your audience. The time for action is now!
Brand Equity: Your Secret Weapon in the Marketing Game
April 17, 2023
Unlock the secret to marketing success—Brand Equity. Learn how to balance brand and performance marketing for long-term success, customer loyalty, and increased sales.
The Future of Luxury: Crafting an Experience Worth Sharing
March 14, 2023
Discover the future of luxury as brands embrace unforgettable experiences worth sharing. Learn how personalization & influencers shape this new era. Dive in now!
Time For A Marketing Makeover
April 21, 2016
There comes the point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence.
Small Business Website Design Tips: Avoid The Deadly Sins
February 18, 2016
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From the archives
Tips on Writing the Business Plan
October 22, 2015
How to Write a Business Plan in Thirty Minutes
November 19, 2015
Like It Or Not, First Impressions Count
December 17, 2015
Some Good Entrepreneurial Advice
January 7, 2016
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