September 8, 2023

Rally Revive Rebrand

Set Your Brand’s Next Bold Direction

Thinking of rebranding? Great brands don’t just spruce up logos—they rewrite trajectories, shake up markets, and rally their team behind a new, unmissable story.

But hear this: rebranding is not an art project or a one-and-done announcement. It’s a movement—engineered with anti-ordinary clarity, fierce commitment, and leadership ready to walk the talk.

At Un_Standard, we guide brands to move with purpose, not panic. Here’s your new-world movement guide to a rebrand that sparks loyalty, press, AND profit.

Start With the End: Are Your Goals Crystal Clear?

If you’re climbing aboard the rebranding voyage without a vivid destination, be ready for drift.

  • Do you want to attack a new market?
  • Win a bolder audience?
  • Pivot your purpose, or just clean up your positioning?

Declare the change you want to see. Every branding move, investment, and risk should advance the main mission. If you can’t say the end state in one sentence, pause and clarify before redesigning a single pixel.

Join The Movement

Clarity is the new growth engine—ditch the templates and join the movement of bold brands rewriting the rules. Whether you’re launching, scaling, or leading, Un_Standard delivers anti-ordinary strategy, story, and systems built for every stage of growth. Ignite momentum with our solutions—all designed to smash bottlenecks, fuel creativity, and turn your business into a story worth following.
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Scope the Journey: What Are You Willing to Change?

Are you here for new visuals…Or a category reset?

  • Reassess your foundation: revisit vision, essence, story, and your “why us.”
  • How much research are you ready for—just polish, or deep-dive stakeholder interviews and competitive mapping?
  • Explore creative bravely: more than a handful of options, plenty of “what ifs,” and real-world customer feedback.

Don’t know the exact scope? That’s movement. You’re not sailing solo—Fine-tune as you work with clarity-driven partners who refuse “good enough.”

Prep the Brand Ship: Are You Actually Ready?

Epic rebrands start beneath the surface. Audit your brand architecture—values, promise, functional wins, emotional resonance. Can every leader, employee, and customer describe both your culture and your competitive edge… without jargon?

  • Know your audience better than your own About page.
  • Run a Brand Workshop to tease out every strength and blind spot.

Un_Standard move: Don’t skimp on discovery. Bold brands are built on hard truths as much as vision.

Commitment: Is Your Crew All In?

  • Rebranding demands time, energy, and real skin in the game—from your core leadership and team.

    • Are you ready for heads-down, filter-free collaboration?
    • Are budgets, agency/creative support, and resources squared away before you sail?
    • Can your team focus and bring energy for months—not just at launch?

    Market leaders know clarity costs—and pays tenfold in returns. Soft-commitment brands wind up with pretty slides and zero movement.

Ritual: The All-Hands Alignment Jam

  • Before you roll out, rally every stakeholder for a “No Secrets, No Sacred Cows” session.
  • Invite challenge, feedback, and wild ideas—but anchor decisions to the newly declared north star.
Photo by Jill Burrow

Modern Proof: Movement-Minded Rebrands That Won

When a challenger fintech decided to shift personas, the CEO scheduled monthly all-hands to review message, visuals, feedback, and customer sentiment. By the time the rebrand hit the market, everyone—internal and external—felt the new promise. NPS and demo requests soared.

A scaling SaaS brand made their entire rebrand project customer-inclusive: live feedback, open betas, and visible narrative pivots. The results? Press coverage, a viral launch campaign, and the best quarter in company history.

Un_Standard Takeaway

Don’t “refresh”—revive. Don’t aim for new colors—aim for new belief and clarity, felt at every level.

A rebrand worth building is a movement that sustains.

If you want guidance, energy, and breakthrough clarity for your next leap—Un_Standard’s ready to chart every move, challenge every assumption, and help you anchor your new brand in the market’s memory.

Book a Brand Revival Session With Un_Standard →

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Agent Provocateur & Chief Creative Officer at Un_Standard. David helps ambitious brands unearth clarity, break the rules that hold them back, and co-create movement-level growth. When not challenging the status quo, he’s in the kitchen inventing new flavors or chasing after his three cats: Hallie Tosis, Lester Een, and Jim G. Vitis. #BeUnStandard

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