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By David Garrard
July 9, 2025

How to Write a Manifesto That Attracts Customers, Not Just Applause

A manifesto isn’t for approval, it’s for action. Here’s how to write one that attracts customers and turns clarity into a movement.

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By David Garrard
June 11, 2024

Creating a Brand that Resonates

Forget generic brands. Un_Standard reveals the rituals and clarity every startup needs for brand resonance, customer loyalty, and magnetic market power.

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By David Garrard
July 12, 2023

The Strength of an Original Brand Identity

Want a brand that moves markets? Un_Standard shows why owning your identity—and refusing copycat shortcuts—is how bold brands win trust, loyalty, and growth

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By David Garrard
April 2, 2023

Crafting a Marketing Message That Actually Moves

Forget jargon. Un_Standard shows small businesses how clear, relevant, and authentic messaging builds trust, sparks action, and sparks lasting growth.

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By David Garrard
September 21, 2022

Increase Your Online Presence

The internet is full of noise. Un_Standard delivers anti-ordinary clarity and practical rituals for brands ready to stand out and move markets online.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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