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By David Garrard
February 4, 2022

Branding for Startups

Tired of looking like everyone else? Un_Standard brand strategy reveals how startups use clarity, story, and movement rituals to turn heads and win hearts.

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By David Garrard
September 24, 2021

Stories That Sell—Clarity Over Noise

Forget formulas. Un_Standard shows small business brands how storytelling, clarity, and customer-first marketing drive real growth and loyalty.

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By David Garrard
September 7, 2021

The Power of First Impressions

First impressions are now or never. Un_Standard unveils actionable strategies to own the make-or-break brand moments and build loyalty from the very first scroll.

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By David Garrard
December 13, 2020

Mastering Startup Marketing

Startup marketing shouldn’t be “do everything.” Un_Standard breaks down the clarity-powered, movement-driven strategies that drive smarter growth—and real results.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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All movement.movement.

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