The importance of visual identity in branding for small businesses

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Branding for small businesses tips rule number one

Often a company’s brand is mistaken for its visual identity when developing branding for small businesses. A brand is much more than just a company logo. But that’s not to say that the visual identity of a company is not important. The visual identity is what communicates the brand to the consumer. No one has doubted the power of imagery.

Cave dwellers figured out that they could communicate through symbols by drawing on cave walls. And We humans have been using symbols as a method of communication ever since.

Of course, the logo is one part of the visual identity in branding for small businesses. There must be consistency in applying that logo, along with the appropriate typefaces, colors, and language, to firmly implant the vision, mission, and values of a brand in consumers’ minds. Inconsistent messages are confusing. And when we are bombarded with thousands of messages on any given day, potential consumers must be confused by the messages we send out. Customers have an overabundance of choice in today’s world and can easily take their business to a competitor. Lost customers equal loss of revenue. Not good.

A visual identity forms the foundation for customer relations.

A well-designed and consistent visual identity forms the foundation for building relationships with your customers. It gives your staff a clear understanding of what the business stands for and works as a way to build allegiance to your company rather than pursuing individual goals. It acts as a way to attract a higher-quality candidate in the recruitment process. Professionals want to join a company with clearly communicated values that reflect their own personal values.

Is your visual identity accurately reflecting the true essence of your organization? In branding for small businesses, it is often important to go through a brand refresh to update the existing brand to reflect an evolved business strategy. Just like that wallpaper that seemed like a good idea twenty years ago, a brand needs to be evaluated periodically to remain competitive in the market.

So don’t be afraid of the visual identity. Ensure that it properly reflects the true essence of your company, and the cost that comes with establishing the identity will pay for itself exponentially in the long run.

From Idea to Growth

Gain access to a range of startup resources for entrepreneurs for every step of the journey from idea to growth. Everything from brand and business planning to strategies focused on increasing the reach and visibility of your business. We've got you covered. Turn your dream into reality today.

Un_Standard can help you plan a branding for small businesses strategy and create a robust visual identity to match your robust business idea. Contact us today for a free initial consultation with no obligation.

Conclusion

Un_Standard has a full range of solutions for businesses of all sizes to improve sales, increase customer satisfaction and get ahead of the competition. If you’d like to find out more, schedule a no-obligation 15-minute chat, click the following link and we’ll gladly show how we can make your business un-standard.

About the author

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David is both Agent Provocateur and Chief Executive Officer at Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves to experiment in the kitchen, collect Scandinavian design, and chase after his two cats, Hallie Tosis and Lester Een.

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