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A Step-By-Step Guide to Designing an Outstanding Logo for Your Startup

Are you starting a new business and in need of a logo? Or could your current logo use a refresh? Either way, designing your brand’s memorable and appropriate logo can be challenging.

Designing a Great Logo: Step by Step

In this article, we will guide you through designing an outstanding logo for your startup that will stand out from the crowd and make a great first impression on potential customers.

Let’s get started!

Why Is a Good Logo Important for Your Brand?

A logo is a symbol or emblem that distinguishes one product from another. It can be a word, an icon, or an image. A logo is used to create a company’s visual identity and promote its products. Consumers also use a logo to identify the company and its products.

Logos are important because they help people identify a brand, make it easy for customers to remember your company, make your product stand out, and help customers find you when they look for you online.

The Art of Naming a Company and Logo Designing

The first and foremost thing you need to do is to come up with a name for your company. The logo will be the representation of your company. It should have a meaning that reflects the core values of your company. It should be memorable, distinctive, and easy to remember.

Choosing a name for your company takes work; finding the perfect name for it can take time and effort. You need to think about what you want your logo to communicate about your brand, then make sure that the name you choose has these qualities too.

If you feel you need help to do it or need help with a good name, you can consult or even hire a branding agency. Once you have decided on the perfect name, it’s time to design the logo itself!

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7-Step Guide to Design an Outstanding Logo for Your Startup

There’s no question that a great logo is essential for any startup. But designing a logo that communicates your brand’s essence can be tricky. Where do you start? What kind of look are you going for?

Luckily, we’ve compiled a step-by-step guide to help you create an outstanding logo for your startup. Follow these simple steps, and you’ll be on your way to branding success.

Step 1: Define Your Brand

Before you even start thinking about design, it’s essential to take some time to define your brand. What are your core values? What message do you want to communicate? Answering these questions will help you create a logo that suits your brand.

Step 2: Brainstorm a List of Ideas

Next, start by brainstorming what you want your logo to communicate about your brand. What are your core values? What feeling do you want your customers to have when they see your logo? Keep these things in mind as you move on to the next step.

Step 3: Do Some Research and Find an Inspiration

It’s essential to do some research before you start designing. Look at other logos in your industry and see what you like and don’t like. Draw inspiration from logos that you think are well-designed but avoid copying someone else’s work.

Step 4: Sketch Out Your Design Ideas

Now it’s time to get down to the nitty-gritty and start designing! Begin by sketching out some ideas. Once you have a few potential designs, start refining them digitally. Try a few different color schemes—you may be surprised at what looks best.

Step 5: Keep It Simple

When it comes to logos, less is usually more. A simple logo is easier to remember and reproduce than a complex one. When designing your logo, be sure to keep it clean and straightforward.

A designer uses color charts to choose a color palette.
Photo by Freedomz

Step 6: Use Color Wisely

Color can be a powerful tool in logo design, but it should be used wisely. Use only two or three colors in your logo, as this can make it appear busy and cluttered. Stick to a simple color palette that reflects your brand.

Step 7: Test the Logo and Gather Feedback

Finally, once you’re happy with your design, it’s time to test it. Show it to people in your target market and see what they think. Does it communicate the right message about your brand? Does it make them feel the way you want them to feel? Get feedback from as many people as possible to ensure your logo is on point.

Mistakes to Avoid While Designing a Logo for Your Startup

There are a few key things to avoid when designing a logo for your brand. Here are a few of the most common mistakes:

  • Over-complicating things: Keep your logo simple and easy to understand. Complex logos are often difficult to remember and can be off-putting to potential customers.
  • Using clip art or stock images: Your logo should be unique to your brand, so avoid using clip art or stock images. It will make your logo look unprofessional and could be confusing for customers.
  • Not considering your brand colors: Your logo should be designed with your brand colors in mind. It will help ensure that your logo is cohesive with your overall branding.
  • Not making it scalable: It’s essential to design a logo that can be used in various ways, both online and in print. This way, you can use your logo consistently across all your marketing materials.
  • Not thinking about the future: A logo should be timeless and not date itself. It should also be evergreen so that it can be used for many years to come.


A good logo should be memorable, unique, and recognizable at a glance. It should also work well in all sizes and mediums—from print to digital to clothing. This step-by-step guide will help you to create an outstanding logo for your next startup.

Un_Standard uses design and strategy to create a thriving business in the digital landscape. We work closely with your business to develop a brand that stands apart from the rest. With our creative thinking and innovative solutions, Un_Standard is constantly crafting delightful and inspiring experiences for your target customers. Contact us today to learn more about our services.

About the author

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Agent Provocateur and Chief Creative Officer at Hone Ventures and Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves experimenting in the kitchen and chasing after his three cats, Hallie Tosis, Lester Een, and Jim G. Vitis.

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