Marketing plans to keep your business running smoothly

We’ve all heard the arguments and excuses on why a business doesn’t’ need to invest in marketing. After all, if you build it, they’ll surely come, right? Why not concentrate on other more productive areas, such as sales? After all, marketing is just an expense.

Well, if only that were true. And that we lived in a world where there was no competition, and your business was the only game in town. If we believe that we are alone in offering a fantastic product coupled with great service, there wouldn’t be the need to advertise. The reality is that there is competition all around, and consumers have choices with whom to do business, even in the Business-To-Business arena. After all, businesses are made up of people, and people make purchasing decisions based on emotion. Marketing gives those potential consumers the chance to get to know your business and soften the sales process. If you don’t control your business’s messages, then those messages will control you.

When developing a marketing plan, it is important to understand how your business is perceived and how you want it to be perceived. If there is a disconnect, then a solid marketing plan would help shape perceptions to move to where you want to be. Another important aspect is to understand what makes you unique. Why would a customer come to you instead of the competition? What sets you apart? What makes you special? The marketing strategy is the ideal place to communicate what sets you apart from your customers.

Marketing is designed to precondition the sale. It does not sell but creates the platform for a relationship. It does not close the deal but explains why your customers should choose to do business with you. Marketing can work hard on your behalf if you allow it to happen. Choose your tactics wisely, map out a plan, put it into action, and watch monitor the results to see what adjustments need to be made. Marketing, when executed properly, has a profound effect on sales. We have experience creating marketing strategies for a wide range of businesses worldwide, from startups to huge multinational corporations. We’ve been there and achieved results. Get in touch with Un_Standard today to nail that marketing strategy.

From Idea to Growth

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Conclusion

Un_Standard has a full range of solutions for businesses of all sizes to improve sales, increase customer satisfaction and get ahead of the competition. If you’d like to find out more, schedule a no-obligation 15-minute chat, click the following link and we’ll gladly show how we can make your business un-standard.

About the author

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David is both Agent Provocateur and Chief Executive Officer at Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves to experiment in the kitchen, collect Scandinavian design, and chase after his two cats, Hallie Tosis and Lester Een.

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