Building a Business vs. Instant Gratification

As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems that offers are targeted to small business owners around every corner.

“Instantly build your business plan! Learn our secrets to success. Just pay me an extortionate amount of money, and I’ll send you all of the leads you could ever want”. Sure, it sounds good, and we would like for it to be true. But just like those diet ads that promise that you can eat like a horse and still lose weight without diet or exercise, these offers just don’t work.

There are no easy fixes when it comes to building a business. It takes an exorbitant amount of work. Trust me, and I’ve been known to work seven days a week from the moment I wake up until I go to sleep.  When planning a business, it’s best that you, the business owner, write the first draft of the business plan. This way, the essential document will contain your vision and will be more in touch with how your business needs to operate. Then, please bring in the experts, like us here at Un_Standard, to help refine those ideas into a clear and concise business strategy. There will be cost involved, but considering the amount of time you, the entrepreneur, will invest in planning and how valuable your time is (and that’s time diverted from actually implementing your business.

From Idea to Growth

Gain access to a range of startup resources for entrepreneurs for every step of the journey from idea to growth. Everything from brand and business planning to strategies focused on increasing the reach and visibility of your business. We've got you covered. Turn your dream into reality today.

So if you love what you do, after all, you are starting a business in this field, and you should be passionate about it, then the process of business planning won’t feel like work. And the more preparation you do before you call in the experts can save time, money, and undue stress. And this is as close to instant gratification as it comes.


Un_Standard has a full range of solutions for businesses of all sizes to improve sales, increase customer satisfaction and get ahead of the competition. If you’d like to find out more, schedule a no-obligation 15-minute chat, click the following link and we’ll gladly show how we can make your business un-standard.

About the author

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Agent Provocateur and Chief Creative Officer at Hone Ventures and Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves experimenting in the kitchen and chasing after his three cats, Hallie Tosis, Lester Een, and Jim G. Vitis.

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