Side view of a marketer performing SEO on a laptop

SEO Trends to Shape Strategies for Your Business

SEO is a fantastic marketing tool for increasing traffic, generating leads, and closing sales. On the other hand, SEO is constantly changing because Google updates its algorithm and ranking factors frequently. To rank web pages, Google now considers 200 different factors. Plan now so that in 2023 you’ll be a well-oiled machine prepared to handle anything that comes your way.

With every Google update, different methods and concepts rise and fall and have been for years. Let’s examine the SEO strategies that will be successful in 2023 and whether Google ranking is still the primary goal of SEO.

2023’s Most Important SEO Trends

  • Local SEO
  • Brand SERP Optimization
  • Video Content SEO
  • Long-Form Content
  • Keyword Research
  • Use Featured Snippets

Local SEO

Ranking highly for relevant, local keywords has always been important, and this trend is anticipated to last through 2023 and beyond. It’s especially important if you manage a service-based company where your local clientele is your lifeblood. To increase your local clientele, you should implement two strategies. One is to consistently update your Google My Business listing, a free tool provided by Google, and the other is to use geo-targeted keywords that are pertinent to your neighborhood.

Create a local business listing for your company using Google My Business, which should also include a Google Maps page so that customers can find you easily. The names of your area’s cities, towns, and neighborhoods are simply added to your existing keywords to create geo-targeted keywords. Combining these two strategies will help you stay ahead of the competition in your region.

Brand SERP Optimization

Enhancing a brand’s search engine results page is known as brand SEO, also called brand SERP optimization. A brand’s visibility and organic positioning on search engine results pages can be improved with the help of brand SEO. Thanks to brand SEO, customers, and potential customers can find a brand online more quickly.

It ought to be a vital component of any strategy for digital marketing. By enhancing a brand’s SERP, businesses can increase online traffic, prospects, and conversions. This long-term digital marketing strategy must continue indefinitely and keep changing. Brand SEO strategies must evolve along with Google’s algorithms to keep up with the most recent trends.

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Video Content SEO

Until 2023 and beyond, the demand for video content will increase. Simply put, it is more interesting than just text and images. If you have an engaging video on your website, Google will reward you with higher search rankings and keep visitors there longer. The YouTube brand promotion opportunity provided by video is substantial. Here are some suggestions for optimizing your video content for search engines:

  • Make transcripts of the videos you post.
  • Promote your videos on websites and social media.
  • Use titles and descriptions that are keyword-rich.
  • Make your films keyword-optimized.

Following these guidelines will help you make sure that your video content is search engine optimized and increases traffic.

Over the shoulder shot of a marketer performing SEO
Photo by Campaign Creators

Long-Form Content

Long-form content is one of the most recent SEO trends. The economic models of websites like Forbes and Huffington Post are built on this data. What makes long-form content so popular, in any case? The key to the solution is engagement and dwell time, two essential SEO metrics.

Longer content has a higher chance of being read in its entirety, which raises reader engagement. This increased interaction might lead to a higher ranking in SERPs. The word count of long-form content also tends to be higher, giving you more opportunities to include keywords and phrases that potential customers are searching for. Therefore, any SEO strategy must include the creation of long-form content.

Increasing Voice Search Visibility with SEO

Due to the growing use of digital assistants like Amazon Alexa and Google Assistant, voice searches extend beyond smartphones. It is estimated that over 40% of American internet users will use voice search by 2023 and beyond.

Targeting keywords with a question mark when performing voice search optimization is advantageous. Frequently, these long-tail keywords will be very specialized. For example, “Where is Hampton Inn & Suites?” Additionally, you might find it useful to consider any questions a potential client might have about the nature of your work and address them in blog posts.

Featured Snippets

As a frequent user of Google, you’ve probably noticed that many of your searches return a page with a “featured snippet.” Without requiring the user to click on a website link, the content in this box, which appears just above the organic search results, directly addresses their query.

Getting some of your content featured is especially beneficial because featured snippets can generate a staggering number of clicks and appear above other organic listings.

The Takeaway

Contrary to many other things, SEO is a zero-sum game. If someone were to take over the top spot, the current occupant would lose it. SEO is a dynamic field that is always changing. It’s possible that what works today won’t work tomorrow, and that which existed yesterday might not be around today. This is why it’s so important to keep up with SEO trends. Similar to how you must firmly establish SEO’s current trends to create successful marketing strategies for your company to prosper.

It’s time to start implementing the future SEO trends that you now know about. Include these elements in your SEO strategy to dominate your rivals and grow your business. It will be simple for you to outperform your competitors with the help of a solid team of SEO experts.


Un_Standard consistently achieves improved client search engine results by using only compliant SEO strategies. Whether a client is building a website from scratch or attempting to raise the page ranking of an existing website, our SEO Specialists customize packages to meet the needs of each client. Get started by contacting us today!

About the author

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Agent Provocateur and Chief Creative Officer at Hone Ventures and Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves experimenting in the kitchen and chasing after his three cats, Hallie Tosis, Lester Een, and Jim G. Vitis.

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