Web Development Trends for 2023
Clarity-Driven Experience Wins the Future
Web development isn’t about chasing shiny features. In a world where digital sameness is everywhere, the brands that win build sites that are clear, actionable, and designed for movement.
The antidote to trend fatigue is strategy: Every web decision should clarify your brand story, connect users fast, and make your movement easy to join.
Here’s what matters for 2023 (and beyond):
Radical Simplicity and Speed
Even as tech gets flashier, the fastest-growing brands double down on clarity:
- Instant load times, minimal distractions, and ruthless clarity in both UI and message.
- Kill the friction: No endless pop-ups, opt-ins, or slow complex forms.
Proof: A services brand stripped three plugins and six menu items—their conversion rates jumped and engagement soared.
Story-Driven, Movement-Led Design
The best websites now feel more like an invitation than a lecture.
- Lead with bold hero statements, storytelling scrolls, and clear, movement-powered CTAs.
- Use brand video story, manifesto banners, or “movement journey” infographics up front.
Un_Standard Ritual: Pin your manifesto or customer transformations on your site’s homepage—invite every visitor to become a movement-maker.
Join The Movement
Seamless Integration of AI and Automation (Without Killing the Human)
Bots, chat, and personalization matter—but only when they actually make the experience easier and more human.
- Deploy AI for instant navigation help, “what’s next” customer questions, and making complex content navigable.
- Don’t let automation bury brand voice: every auto-response should sound (and feel) distinctly Un_Standard.
Accessibility and Inclusion By Design
Movements are built by being bold and accessible.
- Design sites that work for every visitor—use high-contrast colors, voice-read navigation, and consider accessibility from layout to copy.
- Test for clarity and usability across devices and accessibility needs—not just for looks.
Community and Participatory Features
Great web brands now launch forums, Q&A, or member-driven innovation spaces.
- Invite customer stories, allow reviews and UGC, and build rituals that keep conversation and feedback alive inside your digital home.
- Implement clarity-driven feedback loops—a place where anyone can say what’s working, what’s not, and what they want more of from your movement.
Proof from the Movement
A SaaS brand revamped its website to foreground bold, interactive clarity tools and clarify the value of every click. Customer conversion rates doubled year-over-year.
A boutique retailer released a “manifesto in motion” homepage animation—loyalty, social shares, and brand mention volume all rose within a month.
Modern Ritual: Quarterly Clarity Site Jam
- Each quarter, review the site with the full team.
- Check that every page delivers on bold clarity, actionable CTAs, and movement energy.
- Assign a clarity owner for web—someone who owns usability, speed, and your narrative always being up to date.
Un_Standard Takeaway
The web isn’t static, but neither are the best brands. Build websites that move, stories that invite, and experiences that convert curiosity to community.
Ready to quit chasing fads and start leading the future? Let’s sharpen your site together—movement style.
Book a Web Clarity Audit With Un_Standard →
You might also like
David Garrard
Agent Provocateur & Chief Creative Officer at Un_Standard. David helps ambitious brands unearth clarity, break the rules that hold them back, and co-create movement-level growth. When not challenging the status quo, he’s in the kitchen inventing new flavors or chasing after his three cats: Hallie Tosis, Lester Een, and Jim G. Vitis. #BeUnStandard
Leave a Reply
You must be logged in to post a comment.