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By David Garrard
September 23, 2023

The Future of Retail

Retail’s future won’t wait for those stuck in old playbooks. Un_Standard shows how clarity, creative adaptation, and movement rituals keep you ahead—no matter what.

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By David Garrard
April 2, 2023

Crafting a Marketing Message That Actually Moves

Forget jargon. Un_Standard shows small businesses how clear, relevant, and authentic messaging builds trust, sparks action, and sparks lasting growth.

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By David Garrard
February 10, 2023

Failure Isn’t Necessarily a Bad Thing

Failure isn’t the end—it’s the launchpad for movements, clarity, and breakthrough growth. See how Un_Standard brands use smart risk, candor, and experimentation to win.

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By David Garrard
December 15, 2022

A Step-By-Step Guide to Designing an Outstanding Logo for Your Startup

Your logo isn’t just a graphic. Un_Standard reveals how anti-cliché design, clarity, and movement story make startup branding unforgettable—and built to win.

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By David Garrard
November 3, 2022

What Makes A Great Leader

Great leaders build movements, not just teams. Un_Standard reveals how clarity, candor, and action shape leadership—and why ordinary isn’t enough.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
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  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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