Skip to the content
logo mainlogo darklogo light
  • Home
  • Products
    • Un_Fold
    • Un_Lock
    • Un_Leash
    • Un_Limit
  • Resources
    • Clients
    • Thoughts
  • Contact
logo main
  • Home
  • Products
    • Un_Fold
    • Un_Lock
    • Un_Leash
    • Un_Limit
  • Resources
    • Clients
    • Thoughts
  • Contact
logo main
  • Home
  • Products
    • Un_Fold
    • Un_Lock
    • Un_Leash
    • Un_Limit
  • Resources
    • Clients
    • Thoughts
  • Contact
By David Garrard
July 9, 2025

How to Write a Manifesto That Attracts Customers, Not Just Applause

A manifesto isn’t for approval, it’s for action. Here’s how to write one that attracts customers and turns clarity into a movement.

Read More
By David Garrard
May 14, 2023

Stand Out on Social Media

More isn’t better—clarity is. Un_Standard delivers movement-worthy social strategies to help brands stand out, connect, and build a tribe that moves with you.

Read More
By David Garrard
January 8, 2023

Why should customers trust you?

Trust is earned, not assumed. Un_Standard reveals movement-powered strategies for building credibility, transparency, and lasting customer loyalty.

Read More
By David Garrard
December 15, 2022

A Step-By-Step Guide to Designing an Outstanding Logo for Your Startup

Your logo isn’t just a graphic. Un_Standard reveals how anti-cliché design, clarity, and movement story make startup branding unforgettable—and built to win.

Read More
By David Garrard
September 2, 2022

Stories Sell—So How’s Yours?

Tired of bland promotion? Learn why movement-minded small businesses lead with story, not just strategy—and turn every campaign into action.

Read More

Posts pagination

1 2
Category
  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
Popular Posts

No posts were found for provided query parameters.

Tags

ai in retail anti-busy anti-ordinary authenticity automation brand clarity brand differentiation brand manifesto brand narrative brand storytelling business clarity business growth business myths business transformation change management clarity customer connection customer engagement customer experience customer loyalty decision-making differentiation execution discipline experimentation feedback growth strategy innovation leadership leadership boldness learning culture marketing strategy momentum movement manifesto movement mindset movement rituals personalization process improvement process optimization resilience scaling systems startup growth storytelling strategic focus team alignment team rituals

Archive

Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
Social
Un_Standard

Built by and for the bold.bold.
OpenOpen to every voice.
No gatekeeping.
All movement.movement.

Solutions
  • Un_Lock: For SMEs
  • Un_Fold: For Clarity
  • Un_Leash: For Scaling Businesses
  • Un_Limit: For Market Leaders
Resources
  • Un_Lock: For SMEs
  • Un_Fold: For Clarity
  • Un_Leash: For Scaling Businesses
  • Un_Limit: For Market Leaders
Contact
1100 Peachtree St. NE, #200
Atlanta, GA 30309

(877) 441-4687
  • LinkedIn
  • Bluesky
  • Threads
  • Medium
  • Instagram
  • YouTube
© Un_Standard. All rights reserved.
Terms | Privacy Policy | Cookie Policy
Back to top

UN_STANDADRD

Ready to align growth?

Schedule your free consultation now.

  • LinkedIn
  • Bluesky
  • Threads
  • Medium
  • Instagram
  • YouTube
  • Facebook

We use cookies

We use cookies to improve your browsing experience. By clicking the “accept” button, you agree to cookies being stored on your device.

Accept
More info