Clever Ideas Lab

The Client

Clever Ideas Lab (CIL) is a creative agency with a unique mission: collaborating with innovative artists and emerging brands, helping them develop their brand strategies, and bringing their visions to life. At the heart of their work is a commitment to creating personal connections that shape the world of tomorrow.


The Challenge

Despite their creative approach, CIL faced a significant challenge: making their mark in a competitive industry. They needed to establish a strong brand identity that would resonate with their target audience of artists and emerging brands. Additionally, they sought to increase their client acquisition rate but found it challenging to stand out in a crowded market.


The Solution

Un_Standard provided a tailored solution to address these challenges. The first step was to refine CIL’s brand identity, ensuring it accurately reflected their innovative approach and commitment to collaboration. We created a distinctive branding that communicated CIL’s unique value proposition, setting them apart from other agencies.

Next, we developed a comprehensive marketing strategy to increase client acquisition. This included targeted campaigns aimed at artists and emerging brands, showcasing how CIL could help them realize their visions and achieve their goals.



The results were impressive. With a revitalized brand identity and strategic marketing efforts, CIL saw a significant increase in client acquisition. Their distinctive branding resonated with their target audience, helping them to stand out in a competitive industry.

This case study demonstrates Un_Standard’s ability to create compelling brand identities and marketing strategies that drive business success. Our tailored approach helped CIL establish a strong presence in their industry and achieve their client acquisition goals.