Get Those Creative Juices Flowing!

Un_Standard Approach (Without the Eye-Rolls)

Let’s retire the tired advice—no more “just think outside the box” or “go for a walk.” For Un_Standard teams, creativity isn’t a talent; it’s a byproduct of clarity, momentum, and an environment built for movement. Stalled on a campaign, pitch, or strategy? It’s not because your team needs more sticky notes—it’s because you need rituals that free them up to think bolder and act faster.

Step 1: Audit for Clarity—Before You Brainstorm

Real creative breakthroughs happen when you know what you’re solving for. Before your next “idea session,” answer out loud:

  • Who are we actually helping right now, and what’s their biggest pain this week?
  • Which metric are we trying to move with our next project?
  • What’s the ONE obstacle (mindset, habit, or system) most crowding out new ideas?

Clarity isn’t a constraint—it’s jet fuel for your creative fire.

Join The Movement

Clarity is the new growth engine—ditch the templates and join the movement of bold brands rewriting the rules. Whether you’re launching, scaling, or leading, Un_Standard delivers anti-ordinary strategy, story, and systems built for every stage of growth. Ignite momentum with our solutions—all designed to smash bottlenecks, fuel creativity, and turn your business into a story worth following.

Step 2: Blow Up Your Usual Flow

Safe sessions kill energy. Invite a little movement-powered chaos.

  • Try a new space: Hold your next team brainstorm outside, in the lobby, or via a walking Slack call.
  • Change up roles: Let someone from ops or support lead the session.
  • Break the format: Ditch the agenda for a round of “worst ideas first”—the more outlandish, the better. Then, challenge the group: “How could this actually work in our arena?”

Step 3: Set Creative Constraints

Opposite of the tired “blue sky” advice, boundaries can actually boost brilliance.

  • Give every team member five minutes to pitch a solution without using industry jargon.
  • Start with a forbidden word or phrase (e.g., “growth hack,” “best practice,” “innovation”). Any idea pitched using the phrase must be reworked, simplified, or trashed.
  • Impose goofy rules: “Today, marketing can only use three slides; sales can only pitch with two questions.” Constraints breed unexpected genius.

Step 4: Tap the “Bottleneck Busters” in the Room

Don’t just invite the usual team—bring in a “movement ally” from a different department, or (even braver) someone who’s brand new or wasn’t in the previous session.

  • Have them poke holes, ask “why,” or laugh at the group’s sacred cows.
  • Run a 10-minute “build or bust” — teammates try to break each idea. Surviving concepts get traction fast.

Step 5: Celebrate Chaos—Then Turn It Into Action

Every wild idea session should end with two commitments:

  1. Pick one “crazy” idea you WILL ship or test in the next 30 days.
  2. Run a mini movement retro: What one ritual, phrase, or system could we improve for next time?

The movement isn’t about endless thought starters. It’s about picking, building, and learning—fast.

Photo by Daniel Farò

Bringing It All Together: The Movement Mindset

  • Creativity is clarity in action.
  • Silence the loudest voice and listen for the untried.
  • Don’t brainstorm for brainstorming’s sake: Build a machine for perpetual springboards.

At Un_Standard, we don’t just spark creativity—we build rituals for clarity that scale into every team’s DNA.

Conclusion

Feeling stuck? Clarity isn’t passive—it’s participatory, messy, and movement-powered. Ready to break the brainstorming rut and move ideas from “maybe someday” to next quarter’s headline?

Book a Movement Clarity Sprint With Un_Standard →

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Agent Provocateur & Chief Creative Officer at Un_Standard. David helps ambitious brands unearth clarity, break the rules that hold them back, and co-create movement-level growth. When not challenging the status quo, he’s in the kitchen inventing new flavors or chasing after his three cats: Hallie Tosis, Lester Een, and Jim G. Vitis. #BeUnStandard

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