Creating Innovation – The Un_Standard Guide to Thinking Differently

Igniting the Power of Innovation

In a world that rewards conformity, dare to be different. Dare to think differently, to act differently, to innovate. True innovation doesn’t stem from following well-trodden paths but from charting new ones. It’s not about waiting for a proven case study to replicate— it’s about creating a case study that others will aspire to imitate.

Innovation is not a destination—it’s a journey. A journey that requires courage, creativity, and conviction. A journey that transforms the ordinary into the extraordinary, the mundane into the magnificent. Are you ready to embark on this journey? Are you ready to defy convention and embrace the uncharted territory of innovation?

Harnessing Analogies and Metaphors: The Art of Lateral Thinking

Imagine innovation as a cross-pollination of ideas. It’s about taking a concept that flourishes in one field and transplanting it into another. It’s about viewing your challenges differently, drawing parallels from unexpected places. Your organization may feel like a ship stranded in still waters, but the solution lies not in forcing the winds to change but in adjusting your sails. This is the power of analogies and metaphors—they enable us to see old problems in a new light and to find fresh, innovative solutions.

Think of analogies and metaphors as the sparks igniting innovation’s flame. They provide a fresh perspective, illuminating the path to novel solutions. They empower us to transcend the confines of conventional thinking, to explore the realm of the extraordinary. So, are you ready to harness the power of analogies and metaphors? Are you prepared to set sail on the sea of innovation?

Striving for Unanimity: The Mirage of Consensus

The pursuit of consensus can be a mirage in the desert of innovation. It tempts us with the illusion of harmony, but at what cost? Breakthroughs rarely come from unanimous agreement—they come from bold, divergent thinking. They come from those who dare to challenge the status quo, voice unpopular opinions, and rock the boat. Remember, the single, dissenting voice often triggers the avalanche of change.

Consensus, while comforting, often stifles the innovation it purports to foster. It encourages conformity, discourages dissent, and silences the voices that could lead to groundbreaking change. So, ask yourself: Are you seeking comfort in consensus, or are you brave enough to embrace the discord of innovation?

From Startup to Growth

Gain access to a range of startup resources for entrepreneurs for every step of the journey from idea to growth. Everything from brand and business planning to strategies focused on increasing the reach and visibility of your business. We've got you covered. Turn your dream into reality today.

The Masses vs. Great Design: The Battle of Conformity

Great design is not a democracy—it’s a revolution. It’s not about pleasing the masses or blending into the crowd. It’s about standing out, making a statement, shaking things up. It’s about embracing the unconventional, the unorthodox, the unpredictable. Because the path to greatness is not a well-trodden road—it’s a trail waiting to be blazed.

Great design is a declaration of independence from the tyranny of the ordinary. It’s a bold proclamation that you are not content to follow—you are here to lead. So, are you ready to join the revolution? Are you ready to blaze a trail of extraordinary design?

Photo by Debora Spanhol

In Summary

Now, it’s time to take action. To break free from the shackles of convention and ignite the spark of innovation. To venture off the beaten path and chart a course toward unprecedented success. It’s time to turn the impossible into the inevitable, transform challenges into opportunities, and redefine the boundaries of what’s possible. Don’t wait for change to come—be the change. Contact Un_Standard today. Your future awaits! After all, why be standard when you can be Un_Standard?

About the author

You might also like

Agent Provocateur and Chief Creative Officer at Hone Ventures and Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves experimenting in the kitchen and chasing after his three cats, Hallie Tosis, Lester Een, and Jim G. Vitis.

Leave a Reply