Tips on Writing the Business Plan

If you have read our previous blog post on getting your initial business ideas on paper (in less than thirty minutes), now comes the next step in business planning, writing the business plan.

Don’’t over complicate things

There’s one thing that we here at Un_Standard don’t tolerate very well, and that is jargon. Unnecessarily puffing up your statements to appear “intelligent” or switched on doesn’t bode very well with those in the know.  Language is all about getting your point across, and since we live in a media-saturated society, there are plenty of other voices jockeying for our attention. Get your point across succinctly and quickly. Filler in your business plan will end up being just that; filler. If you are using your business plan to raise finance, then those reading your business plan will sense that your plan has a lot of padding and toss your business plan on the rejected pile. If your business plan is for your own planning purposes, then why on earth would you feel the need to round it out or overcomplicate it? Get your point across as succinctly as possible as quickly as possible.

Know what sets you apart from the competition

There’s a lot of market saturation out there. And businesses that stand out are the ones that stick around for the long haul. Whether it is the business that stands out or the business owner that stands out, oftentimes, it doesn’t matter in the eyes of the customer. Celebrate your uniqueness. Find your “gimmick”. And run with it.

From Idea to Growth

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Keep your chin up

There is that old saying that goes, “every time you hear the word ‘no’, that means you’re that much closer to hearing the word ‘yes’.” If you’re starting a business, you have to put your personal feelings aside and soldier on no matter what. Many people will give you ‘no’ for an answer, and those no’s will come at you from every direction. If you are passionate about your business and your business idea, then don’t let those people get in your way. Pushy people are usually the ones that deliver. If you want it bad enough, you’ll find a way to make it work. Persistence pays off. Believe me, those of us here at Un_Standard have been through our fair share of obstacles and roadblocks. But we didn’t give up, and neither should you.


Un_Standard has a full range of solutions for businesses of all sizes to improve sales, increase customer satisfaction and get ahead of the competition. If you’d like to find out more, schedule a no-obligation 15-minute chat, click the following link and we’ll gladly show how we can make your business un-standard.

About the author

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David is both Agent Provocateur and Chief Executive Officer at Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves to experiment in the kitchen, collect Scandinavian design, and chase after his two cats, Hallie Tosis and Lester Een.

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