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By David Garrard
May 24, 2024

Business Planning and the Family Vacation

Business planning without clarity is a road trip to nowhere. Learn how to align your teams and actually arrive at your growth destination—intact and energized.

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By David Garrard
October 4, 2023

Creating Innovation

Innovation is not a destination—it's a journey. Are you ready to defy convention and embrace the uncharted territory of innovation?"

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By David Garrard
September 23, 2023

The Future of Retail

Retail’s future won’t wait for those stuck in old playbooks. Un_Standard shows how clarity, creative adaptation, and movement rituals keep you ahead—no matter what.

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By David Garrard
July 26, 2023

Harnessing the Power of Listening

Stop tuning out real innovation. Un_Standard shows how radical listening unlocks disruptive growth—and turns whispers into bold brand breakthroughs.

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By David Garrard
March 27, 2023

Fear of Risk and Business

Too many businesses play it safe and stall innovation. Un_Standard explores how reframing risk, embracing clarity, and breaking routine unlock creative growth.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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