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By David Garrard
April 24, 2025

The True Cost of Short-Term Thinking

Short-term gains might feel good—but they cost your business clarity, alignment, and real growth. Discover why movement-minded brands always play the long game.

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By David Garrard
April 5, 2025

Tariffs, Trade Wars, and Strategic Misfires

Trade wars and tariffs reveal the ugly costs of reactive strategy. Learn what not to do—and how bold alignment creates clarity, not chaos, in your business.

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By David Garrard
March 9, 2025

Why Most Business Leaders Wait Too Long to Fix What’s Broken

Bold leaders act early. Discover the true cost of hesitation and how Un_Standard delivers clarity, speed, and sustainable change before the damage grows.

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By David Garrard
February 23, 2025

Stop Blaming the Market

Winning brands don’t point fingers—they take action. Learn why strategic ownership crushes excuses and how Un_Standard clarity rewrites your growth story.

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By David Garrard
January 22, 2025

How Alignment Evolves as Your Business Grows

Alignment is your growth engine. See how clarity evolves for startups, scaling brands, and market leaders—and how to keep your movement moving at every stage.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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