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By David Garrard
August 28, 2024

How Not To Rebrand Your Company

A rebrand isn’t a logo—it’s a movement. Un_Standard unpacks the lessons from Twitter’s “X” change and shows how radical clarity beats reckless pivots every time.

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By David Garrard
September 8, 2023

Rally Revive Rebrand

Embark on a transformative rebranding journey. With meticulous planning and laser-focused execution, breathe new life into your brand. Chart your course to success.

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By David Garrard
April 2, 2023

Crafting a Marketing Message That Actually Moves

Forget jargon. Un_Standard shows small businesses how clear, relevant, and authentic messaging builds trust, sparks action, and sparks lasting growth.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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