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By David Garrard
December 21, 2021

Set Your Small Business Up On A Fast Track For Success

Want real momentum, not just motion? Un_Standard reveals clarity-driven moves every growth-minded small business needs to outpace the ordinary.

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By David Garrard
September 24, 2021

Stories That Sell—Clarity Over Noise

Forget formulas. Un_Standard shows small business brands how storytelling, clarity, and customer-first marketing drive real growth and loyalty.

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By David Garrard
August 10, 2021

Startup Marketing Makeover

Ditch the busywork. Un_Standard breaks down how startup marketing wins with core messages, ruthless prioritization, and movement-level boldness—no more confusion.

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By David Garrard
May 22, 2021

Embracing Failure

Fear of failure is the enemy of breakthrough. Un_Standard shows how modern startups learn boldly, bounce back faster, and turn flops into fuel for unstoppable growth.

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By David Garrard
March 8, 2021

The Department Store’s Role in Post-Pandemic Retail

Legacy isn’t enough. Un_Standard explores why clarity, tech, and radical service—not nostalgia—will define winning department stores in the new era of retail.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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