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By David Garrard
June 28, 2022

The Small Business Mentors Every Business Owner Should Have

Building a business requires more than hard work. Un_Standard reveals the key mentors that turn founders into bold leaders and movements into measurable results.

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By David Garrard
May 2, 2022

Listening Closer

Tired of routine brainstorms? Un_Standard reveals why the best ideas come from listening, not talking—and how teams uncover hidden breakthroughs together.

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By David Garrard
March 9, 2022

Embracing Risk and Creativity

Safe is slow death. Un_Standard shares why risk, creative courage, and movement rituals drive breakouts—while “busy” just breeds forgettable work.

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By David Garrard
January 7, 2022

Some Good Entrepreneurial Advice

Forget generic tips. Un_Standard delivers hard-won, clarity-driven entrepreneurial advice that empowers founders to break bottlenecks and lead lasting growth.

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By David Garrard
November 9, 2021

Unleashing Rebellion

Forget safe. Un_Standard reveals why brands that rebel with clarity and boldness win fans, spark change, and build movements that last.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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