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By David Garrard
October 18, 2021

Small Business Website Design Tips

Tired of ordinary sites? Un_Standard reveals the worst website mistakes and how bold, clarity-driven brands stand out, win hearts, and move markets.

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By David Garrard
September 7, 2021

The Power of First Impressions

First impressions are now or never. Un_Standard unveils actionable strategies to own the make-or-break brand moments and build loyalty from the very first scroll.

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By David Garrard
June 23, 2021

Transparency Over Exclusivity

Luxury isn’t what it used to be. Un_Standard shows why authenticity and radical transparency—not gated exclusivity—are the future for startups with bold vision.

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By David Garrard
May 22, 2021

Embracing Failure

Fear of failure is the enemy of breakthrough. Un_Standard shows how modern startups learn boldly, bounce back faster, and turn flops into fuel for unstoppable growth.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
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  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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