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By David Garrard
December 15, 2022

A Step-By-Step Guide to Designing an Outstanding Logo for Your Startup

Your logo isn’t just a graphic. Un_Standard reveals how anti-cliché design, clarity, and movement story make startup branding unforgettable—and built to win.

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By David Garrard
November 20, 2022

Igniting Ingenuity

Creativity isn’t a fluke—it’s a movement. Un_Standard reveals how clarity, rituals, and bold leadership spark ingenuity that drives growth and transformation.

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By David Garrard
November 3, 2022

What Makes A Great Leader

Great leaders build movements, not just teams. Un_Standard reveals how clarity, candor, and action shape leadership—and why ordinary isn’t enough.

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By David Garrard
October 21, 2022

Beware The Energy Suckers

Is your team losing momentum? Un_Standard reveals how to spot and fix hidden energy drains for bolder, happier, high-velocity growth.

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By David Garrard
October 9, 2022

A Complete Guide to Omnichannel Marketing

Omnichannel isn’t about being everywhere—it’s about alignment, clarity, and creating one bold movement for customers. Discover Un_Standard’s radically human guide.

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Category
  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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