Un_Standard Manifesto
Ignite the Movement
May 1: Mayday—or May Day?
To some, it’s a distress call. To others, a festival of renewal. For Un_Standard, it’s both—the call from the pit, and the leap into the wild circle.
Every movement begins with a problem—something broken, stuck, in need of rescue. In business, that call isn’t always audible, but you feel it.
The good news about distress? It’s a signal; it means you’re ready for progress.
But May Day is also the invitation—what happens after the signal’s been answered. The party, the revolution, the dance that follows an honest confrontation with chaos.
Join The Movement
Ignite the Movement
Un_Standard didn’t begin as a traditional agency, consultancy, or vendor.
Instead, it started as a spark—a declaration that growth should never be generic and “creative” is nothing without clarity.
We answer when teams send out a mayday:
- You’re losing momentum.
- Culture and strategy feel like two different brands.
- You’ve tried projects, sprints, workshops… but real progress slips away, and no one knows why.
But May Day means the system is about to change. Every engagement is your chance to rewrite, remix, and relaunch—powered by a movement, not just a plan.
Un_Standard didn’t begin as a traditional agency, consultancy, or vendor.
Instead, it started as a spark—a declaration that growth should never be generic and “creative” is nothing without clarity.
We answer when teams send out a mayday:
- You’re losing momentum.
- Culture and strategy feel like two different brands.
- You’ve tried projects, sprints, workshops… but real progress slips away, and no one knows why.
But May Day means the system is about to change. Every engagement is your chance to rewrite, remix, and relaunch—powered by a movement, not just a plan.
Why Un_Standard Exists
Brands and teams in distress don’t need another deck—they need a movement.
We built C.L.A.R.I.T.Y.™ because slide decks, sprints, “market rebrands”—they work until overwhelmed teams lose the thread.
Clarity is where confusion gets named, energy gets channeled, and chaos transforms into momentum.
We help you:
- Call Out the blind spots—admit what’s been hiding under the surface.
- Leverage What Works—own your unique DNA, not someone else’s playbook.
- Align Actions with Outcomes—translate intention into measurement, and measurement into celebration.
- Refine, Identify, and Test—we treat culture as experiments; learning is baked in.
- Yield Bold Results—progress is the party, results are what’s left after the festival ends.
Who Belongs
This isn’t for everyone. We work with those who feel the distress but also hear the music of their future.
- Movement members are co-creators, not consumers.
- You aren’t here to fit a template—you want to ignite change, working alongside outsiders, doers, and resourceful misfits.
The Invitation
If you’re ready to move from “mayday” to May Day—distress to discovery, inertia to innovation—this is your moment.
You’re already in motion. Now, let’s ignite the movement together.
Join us. #BeUnStandard
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David Garrard
Agent Provocateur & Chief Creative Officer at Un_Standard. David helps ambitious brands unearth clarity, break the rules that hold them back, and co-create movement-level growth. When not challenging the status quo, he’s in the kitchen inventing new flavors or chasing after his three cats: Hallie Tosis, Lester Een, and Jim G. Vitis. #BeUnStandard
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