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By David Garrard
December 3, 2023

From Idea to Execution

Transform ideas into successful realities. Embrace the future, prototype your vision, foster innovation for a global audience, and blur the lines between digital and analog.

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By David Garrard
June 28, 2022

The Small Business Mentors Every Business Owner Should Have

Building a business requires more than hard work. Un_Standard reveals the key mentors that turn founders into bold leaders and movements into measurable results.

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By David Garrard
December 21, 2021

Set Your Small Business Up On A Fast Track For Success

Want real momentum, not just motion? Un_Standard reveals clarity-driven moves every growth-minded small business needs to outpace the ordinary.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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