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By David Garrard
August 28, 2024

How Not To Rebrand Your Company

A rebrand isn’t a logo—it’s a movement. Un_Standard unpacks the lessons from Twitter’s “X” change and shows how radical clarity beats reckless pivots every time.

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By David Garrard
July 24, 2024

Global Creativity Gap and The State of Creativity

Why are brands stuck in the creativity gap? Un_Standard exposes the barriers—and shares clarity- and action-driven rituals for unlocking creative talent and real innovation.

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By David Garrard
July 12, 2024

Data Driven Marketing Strategies

Data isn’t the strategy—clarity is. Un_Standard reveals how movement-led brands turn analytics into inspired, anti-ordinary marketing decisions that drive results.

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By David Garrard
May 24, 2024

Business Planning and the Family Vacation

Business planning without clarity is a road trip to nowhere. Learn how to align your teams and actually arrive at your growth destination—intact and energized.

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By David Garrard
April 29, 2024

More Isn’t Always Better

Doing more can mean accomplishing less. Discover how Un_Standard-driven clarity and simplification fuel faster, bolder business growth.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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