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By David Garrard
September 21, 2022

Increase Your Online Presence

The internet is full of noise. Un_Standard delivers anti-ordinary clarity and practical rituals for brands ready to stand out and move markets online.

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By David Garrard
August 23, 2022

Creating a Corporate Identity

Your corporate identity isn’t a logo or tagline. Un_Standard reveals the rituals, clarity, and systems that turn brands from “just another company” to anti-ordinary movements.

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By David Garrard
July 28, 2022

How To Create A Culture Of Innovation

Innovation isn’t an accident. Un_Standard reveals clarity- and action-driven habits that spark original ideas and creative momentum—no matter your company’s size.

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By David Garrard
July 6, 2022

What Is the Difference Between a Startup and a Small Business?

Are you a startup or a small business—and why does it matter? Un_Standard clarifies the difference and shows how clarity drives smarter strategy and faster growth.

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By David Garrard
June 4, 2022

Marketing Strategies

Don’t settle for “more campaigns.” Un_Standard reveals how clarity, focus, and movement rituals create marketing strategies that convert—and actually move your market.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
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  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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