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By David Garrard
August 11, 2023

AI in Retail

AI isn’t a silver bullet for retail—but it’s your best launchpad for clarity, bold strategy, and next-level customer experience in uncertain times. Un_Standard shows you how.

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By David Garrard
July 12, 2023

The Strength of an Original Brand Identity

Want a brand that moves markets? Un_Standard shows why owning your identity—and refusing copycat shortcuts—is how bold brands win trust, loyalty, and growth

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By David Garrard
June 2, 2023

Unmasking Customer Engagement

Think customers crave relationships? Un_Standard busts the myths of engagement and shares movement-tested clarity rituals for stronger, smarter marketing.

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By David Garrard
May 2, 2023

Un_Standard’s Guide to Authentic Brand Communication

Bored of brand clichés? Learn how Un_Standard movement brands convey trust, creativity, and authenticity by living it—through every channel and every sense.

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By David Garrard
April 17, 2023

Brand Equity

Stop building brands for awareness. Un_Standard uncovers how bold, movement-level brand equity earns trust, drives results, and turns fans into lasting champions.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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All movement.movement.

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