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By David Garrard
November 6, 2024

Clarity Is the New Competitive Advantage

Why does clarity outperform hustle every time? Discover how movement-led strategy, aligned teams, and messaging precision drive results for the bold—faster.

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By David Garrard
October 8, 2024

Stop Blaming Busy

Busy is not a strategy. Discover how Un_Standard clarity helps businesses escape activity traps and create cultures obsessed with impact, momentum, and real growth.

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By David Garrard
September 28, 2024

Want a Breakthrough? Go Away From The Algorithm.

Stop living on autopilot. Un_Standard reveals how breaking routines, leaving your algorithm, and tuning in to friction can drive breakthrough clarity and creative growth.

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By David Garrard
July 12, 2024

Data Driven Marketing Strategies

Data isn’t the strategy—clarity is. Un_Standard reveals how movement-led brands turn analytics into inspired, anti-ordinary marketing decisions that drive results.

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By David Garrard
April 16, 2024

Customer-Centric Marketing

Customer-centric marketing isn’t just a buzzword—it’s the movement that sets bold brands apart. Discover Un_Standard clarity for authentic connections and ROI.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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