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By David Garrard
June 23, 2025

Why Your Team Needs a Rally, Not a Poster

A manifesto moves the market, a mission statement just hangs on the wall. Discover why your team needs a rally, not a poster.

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By David Garrard
April 2, 2022

Storytelling

Tired of “meh” messaging? Un_Standard reveals how clarity-driven storytelling moves the market, rallies customers, and builds legendary brands in a noisy world.

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By David Garrard
September 24, 2021

Stories That Sell—Clarity Over Noise

Forget formulas. Un_Standard shows small business brands how storytelling, clarity, and customer-first marketing drive real growth and loyalty.

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By David Garrard
August 10, 2021

Startup Marketing Makeover

Ditch the busywork. Un_Standard breaks down how startup marketing wins with core messages, ruthless prioritization, and movement-level boldness—no more confusion.

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By David Garrard
December 13, 2020

Mastering Startup Marketing

Startup marketing shouldn’t be “do everything.” Un_Standard breaks down the clarity-powered, movement-driven strategies that drive smarter growth—and real results.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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