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By David Garrard
August 14, 2024

The Rise of the Bespoke Economy

AI can automate everything—except what makes you unique. Un_Standard explores the rise of personalized brands, rituals, and strategies in the new bespoke economy.

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By David Garrard
July 12, 2023

The Strength of an Original Brand Identity

Want a brand that moves markets? Un_Standard shows why owning your identity—and refusing copycat shortcuts—is how bold brands win trust, loyalty, and growth

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By David Garrard
June 17, 2023

Beyond Brand Values

Forget cliches. Un_Standard reveals how to spark loyalty and advocacy by living bold, shared values—creating customer bonds that outlast every campaign.

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By David Garrard
May 2, 2023

Un_Standard’s Guide to Authentic Brand Communication

Bored of brand clichés? Learn how Un_Standard movement brands convey trust, creativity, and authenticity by living it—through every channel and every sense.

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By David Garrard
April 2, 2023

Crafting a Marketing Message That Actually Moves

Forget jargon. Un_Standard shows small businesses how clear, relevant, and authentic messaging builds trust, sparks action, and sparks lasting growth.

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  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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Un_Standard

Built by and for the bold.bold.
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All movement.movement.

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