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By David Garrard
January 22, 2025

How Alignment Evolves as Your Business Grows

Alignment is your growth engine. See how clarity evolves for startups, scaling brands, and market leaders—and how to keep your movement moving at every stage.

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By David Garrard
January 5, 2025

Why Playing It Safe Is the Riskiest Strategy of All

Can you afford to play it safe? Discover why comfort kills creativity and growth, and how Un_Standard clarity lets bold brands break the cycle for good.

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By David Garrard
November 26, 2024

The ‘More Is More’ Myth

Tired of spinning wheels and “busy” teams? Learn why quality, clarity, and focus will always outpace quantity for brands ready to set a new standard.

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By David Garrard
September 28, 2024

Want a Breakthrough? Go Away From The Algorithm.

Stop living on autopilot. Un_Standard reveals how breaking routines, leaving your algorithm, and tuning in to friction can drive breakthrough clarity and creative growth.

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By David Garrard
August 28, 2024

How Not To Rebrand Your Company

A rebrand isn’t a logo—it’s a movement. Un_Standard unpacks the lessons from Twitter’s “X” change and shows how radical clarity beats reckless pivots every time.

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Category
  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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