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By David Garrard
April 17, 2023

Brand Equity

Stop building brands for awareness. Un_Standard uncovers how bold, movement-level brand equity earns trust, drives results, and turns fans into lasting champions.

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Category
  • Brand Storytelling
  • Clarity and Alignment
  • Controversial Takes
  • Execution and Process
  • Growth Strategy
  • Leadership and Culture
  • Movement Mindset
  • Resilience and Change
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Why Manifestos Matter in a Noisy Market

By David Garrard

Why the Manifesto is the Heart (and Sledgehammer) of Brand Strategy

By David Garrard
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Un_Standard

Built by and for the bold.bold.
OpenOpen to every voice.
No gatekeeping.
All movement.movement.

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