Portobello Road Market

The Client

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The Challenge

Portobello Road Market, located in the heart of London, offers a unique retail experience that combines a strong tradition of street markets, antique trading, vintage fashion, and local charm. It is a bustling activity hub, attracting locals and tourists seeking unique finds and a taste of London’s vibrant culture.


The Solution

Un_Standard developed a branding strategy that sought to preserve the unique identity of Portobello Road Market while positioning it as a competitive player in today’s retail landscape. We focused on highlighting the unique aspects of the market – its blend of antiques, vintage fashion, and local charm – while showcasing its adaptability and relevance in the modern retail scene.

Our marketing strategy aimed to attract a diverse audience, from antique enthusiasts to fashion-forward shoppers, emphasizing the unique offerings and experiences that only Portobello Road Market can provide.



The results were impressive. Despite the challenging market dynamics, Portobello Road Market managed to maintain its unique character, attract a diverse range of customers, and remain competitive in today’s retail landscape5. This case study underscores Un_Standard’s ability to develop effective branding strategies that resonate with the target audience and adapt to changing market realities.