Paige Shaw

The Client

Paige Shaw, a renowned landscape architect based in Atlanta, has been transforming outdoor spaces across the region with her innovative designs. Her portfolio boasts numerous successful projects that reflect her artistic vision and deep understanding of the environment.


The Challenge

When Paige decided to relocate her business to the vibrant Tampa Bay region, she faced the challenge of establishing her practice in a new market. The move called for a brand refresh that would resonate with her practice’s new location and direction.


The Solution

Un_Standard stepped in with a creative solution – designing a memorable brand identity that captured the essence of Paige’s company in its new location. We carefully crafted a brand language that echoed her commitment to innovative design while reflecting the vibrancy of Tampa Bay. The new branding positioned Paige as a forward-thinking landscape architect, ready to make her mark in her new city.



The results were impressive. The refreshed brand identity and Paige’s impressive portfolio helped her secure new projects within the first month of operations in Tampa Bay. The new brand resonated with potential clients, increasing visibility and engagement.

This case study underscores Un_Standard’s ability to create impactful branding solutions that drive business growth. Our strategic approach helped Paige Shaw Landscape Architect establish a strong foothold in a new market, proving our capability to drive brand resonance and client acquisition.