The Client

Bloom4 is a wellness coaching service with a unique focus – empowering female entrepreneurs to become more centered and grounded. Their mission is to help these women navigate the challenges of entrepreneurship without losing sight of their personal well-being. They value authenticity, balance, and growth and aim to create a community of like-minded entrepreneurs who support and inspire one another.


The Challenge

Despite having a clear vision and a passion for their work, Bloom4 faced a significant challenge. They needed to develop a brand identity that would resonate with their target audience and a marketing funnel to attract new customers. They also wanted their brand to reflect their core values and the transformative journey they offered their clients.


The Solution

Un_Standard rose to the challenge with a comprehensive branding and marketing strategy. We designed a cohesive brand language mirroring Bloom4’s values and mission. This included creating a compelling logo, choosing a color palette that reflected the brand’s tranquility and strength, and developing a tone of voice that spoke directly to female entrepreneurs.

In addition to the branding, Un_Standard created all marketing materials needed for a robust marketing funnel. This included website design, social media content, email marketing campaigns, and promotional materials. They also established a sales strategy leveraging organic and paid channels to reach potential clients.



The results speak for themselves. Following the successful launch of the rebranded Bloom4, there was a significant improvement in their marketing and sales efforts. The new brand identity resonated deeply with their target audience, leading to increased engagement and client acquisition.

Currently, Un_Standard continues to work with [Client] on their ongoing rebranding efforts, including refining their core offering and launching new services. This case study is a testament to Un_Standard’s ability to transform a brand and create a marketing strategy that not only attracts customers but also truly represents the essence of a company.