Un_Standard launches HNTRISM
Un_Standard has had the utmost pleasure in building a brand from the ground up called HNTRISM, a media platform dedicated to discovering emerging and niche brands from around the world. HNTRISM Magazine features articles about fashion, interiors, grooming, culture, and beauty. The platform also features. three digital boutiques. Berchard’s Fine Living spotlights the best of home interiors and home entertaining. Asbury Apothecary features skincare and fragrance. And finally, FOUR/POINT/EIGHT showcases men’s and women’s fashions and accessories.
Affiliate partners include such notable brands as Malin+Goetz, Design Within Reach, Wallpaper Magazine, Berlin’s VooStore, L.A based boutique Ron Herman, N.Y. based boutique Blue + Cream and Charleston’s Hampden Clothing.
Future developments for the platform include the launch of a visual media platform, an app developed in conjunction with tech firm delaPlex, and advances in tech-enabled shopping. HNTRISM plans on launching a series of brand-immersive pop-up shops
David Garrard
Agent Provocateur and Chief Creative Officer at Hone Ventures and Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves experimenting in the kitchen and chasing after his three cats, Hallie Tosis, Lester Een, and Jim G. Vitis.
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