Un_Standard announces the launch of Pull Logic, a retail tech firm disrupting the retail industry.

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Atlanta, GA, February 14, 2021. Un_Standard, an Atlanta-based marketing and branding agency, today announces the launch of Pull Logic. This innovative retail tech startup addresses the issue of lost sales due to out-of-stock merchandise.

Lost sales because of out-of-stock inventory cost the North American retail industry around $47B in lost profits. One in four shopping trips experiences out-of-stock products, although the average merchant overstocks their stock by 50%. Having the proper inventory in the right location at the correct time is essential for the retail market to master to remain relevant in “the brand-new normal” caused by drastic shifts in customer behavior brought about by the ongoing pandemic.

Pull Logic is a cloud-based SaaS system that uses exclusive innovation to resolve shed sales from stockouts for the retail sector with a Product Availability Network. Modern technology links customers to their desired items, even if an item runs out of supply at a specific retail place. Pull Logic’s innovation utilizes machine learning to establish acceptable product substitutes that would delight the customer and data-driven recommendations for supply replenishment to maximize the sales possibility. The technology is based on Dr. Benoit Montreuil and his group’s study at Georgia Tech’s Dept. of Systems and Industrial Engineering.

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Pull Logic’s solution enhances a store’s existing supply management systems to supply a durable service that raises productivity, reduces environmental influence, creates valuable client data, and improves complete client satisfaction.

Un_Standard developed the brand identity for Pull Logic and will be developing the marketing strategy in the future. Pull Logic has formed a joint partnership with delaPlex, Silicon Road Ventures, and Georgia Tech to bring this innovative technology to market.

“We are honored to be a part of the dynamic tech startup community in Atlanta,” said David Garrard, CEO of Pull Logic. “The partnership between Georgia Tech, our investors, and our development partners are ripe for innovation, and we are excited to bring disruptive technology to market for the retail industry, especially during this challenging time for retail. Great innovation comes from difficult challenges”.

About Pull Logic

Pull Logic is a cloud-based SaaS logistics and supply chain company that empowers retailers with AI and ML fueled technology to connect their products with customers at the right place at the right time. With patented technology based on the work of Dr. Benoit Montreuil, a Chair at Georgia Tech’s Dept of Systems and Industrial Engineering, Pull Logic has created a platform of data-driven solutions using accurate customer demand forecasting, predictive inventory supply distribution. Pull Logic introduces the industry’s first Product Availability Network that increases sales, maximizes profits and delights customers for retailers. Even if a product is out of stock, Pull Logic’s predictive technology determines product substitutes expected to be acceptable to the customer.

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