Turning Poison Into Medicine
Turning Poison Into Medicine was a unique media project developed with several key players: Un_Standard, St. Mary’s University, Positive East, marketing agency Rapier, and Nickelodeon Studios. The project aimed to leverage the power of storytelling and media to raise awareness about critical social issues.
The task was daunting. Managing such a diverse project presented many challenges, from coordinating multiple partners to finding the appropriate channels to broadcast the stories to its network of clients, donors, and sponsors. The goal was to ensure the play’s message reached the broadest audience possible while maintaining the integrity of its powerful narrative.
Un_Standard stepped in with a solution that married creativity with strategic planning. They partnered with Nickelodeon Studios, leveraging the studio’s extensive reach and reputation for quality content. This alliance ensured the project’s message would reach a wide demographic, from children to adults.
The collaboration extended to include the renowned Swedish singer Robyn, who lent her voice and influence to amplify the project’s reach. Neneh Cherry’s version of Frank Sinatra’s timeless song was incorporated to add a touch of retro charm, enhancing the project’s appeal across generations.
The results were phenomenal. The project successfully reached a broad audience, drawing attention to the critical issues it sought to highlight. The strategic partnerships and the creative use of music and media ensured the project resonated with viewers of all ages.
Turning Poison Into Medicine is a testament to the power of collaboration and innovative thinking. It showcases how media when used strategically, can be a potent tool for social change. This case study is a blueprint for future projects aiming to marry entertainment with social advocacy.