The Champagne Club

The Client

The Champagne Club, based in the UK, is more than just a mail delivery service. It’s a gateway to the world of exceptional champagnes, handpicked by industry experts from small grower producers. At the helm is Edward Tatham, a prominent B2B champagne distributor with a mission to make these remarkable champagnes accessible to the general public.


The Challenge

Un_Standard rose to the challenge with a strategic approach that embraced the uniqueness of The Champagne Club. We began by crafting a compelling narrative around the club’s mission to bring exquisite champagnes to the masses. This story formed the basis of our brand identity, positioning The Champagne Club as a purveyor of luxury and exclusivity.

Our marketing strategy targeted discerning champagne enthusiasts who valued quality and authenticity. We highlighted the club’s access to limited edition champagnes, handpicked by experts. This messaging and a sleek and sophisticated visual identity helped establish The Champagne Club as a distinctive and desirable brand.


The Solution

Pellentesque ornare sem lacinia quam venenatis vestibulum. Maecenas sed diam eget risus varius blandit ullam id dolor sit amet non magna. Cras mattis consectetur purus sit amet fermentum. Lorem Ipsum proin gravida nibh vel id nibh ultricies velit auctor aliquet. Aenean sollicitudin, lorem quis bibendum auctor, nisi elit consequat ipsum, nec sagittis vehicula ut id elit.



The results were effervescent. The Champagne Club successfully launched into the market, generating significant interest and attracting a loyal subscriber base. The brand’s unique identity resonated with the target audience, leading to increased subscription rates and positive customer feedback.

This case study showcases Un_Standard’s ability to craft a unique brand identity and marketing strategy for a niche concept. Through our strategic approach, we helped The Champagne Club turn a novel idea into a successful and recognizable brand.