Like It Or Not, First Impressions Count
Short attention span
Like it or not, first impressions count
As a society, our attention span is getting shorter and shorter. Mastering Twitter is an art form because you need to convey a complete thought in 140 characters or less. Google Adwords is even shorter. You need to clearly communicate an offer, give an incentive to click through, and pay it off in an even shorter space. So consider this when you deal with your customers. First impressions count.
Our brains are accustomed to filling in the blanks at record speed. We try and complete as much of a profile as possible when we meet new people and experience new brands. Take, for example, Facebook. Scour through a random selection of listings. Its probably effortless to categorize people by the image that they’ve selected as their profile image. Its pretty easy to figure out who is an aspiring photographer, a drunken sports fan, or just a flat-out lush.
We make decisions about brands all the time. In fact, thats what a well-crafted brand is supposed to do. It might be easy to gloss over the details, thinking that they’re inconsequential. But just like those Facebook profiles, customers fill in the blanks about the kind of company you are.
So, needless to say, it’s important to give a damn about the details. Websites are often the first experience that a potential customer has with a brand. Nobody will care about your website unless you do. That means that it is crucial to think long and hard about how you want to be perceived as a company. Its important to get it right from the get-go.
From Idea to Growth
As a business, it is important to really understand why you started that business in the first place. You probably needed to convince your loved ones about the rational thought behind quitting your perfectly stable job to venture out into the unknown. And this explanation is going to come in handy to give to your customers. Why are you in business, and whats in it for me? The companies that truly excel are the ones that understand what they’re doing and why they’re doing it.
Get this right from the start, get it ingrained into every facet of the company, and clearly communicate the reason for your existence on your website (and every other piece of communication that your company has). You’ll have an advantage over countless other companies out there that havent figured out the details.