Create A Culture Of Innovation At Your Small Business
Innovation might not be at the top of the list of priorities when setting up a new small business. But considering what is happening in larger companies like Google, you might want to reconsider and move “innovation” onto the list of top priorities. Google is shifting the way they do business, and that shift can give small businesses ideas on how to modify their own business models. Here are a few ideas on how you can create a culture of innovation in your small business.
Change your environment
This is probably the best place to start in creating a culture of innovation at your small business. Environment plays a huge role in promoting a culture of innovation. There are numerous firms out there that specialize in creating office environments that foster creativity. Take a look at Google’s office complex or the offices of advertising agency Chiat Day. If you haven’t yet received your invitation to tour either of those offices, you can take a look at photos of Google here and of Chiat Day here.
Now, Google and Chiat Day had a budget of millions to work with to invest in creating their space. But there are things that you can do within your own space that won’t break the bank. Consider ditching the beige and gray cubicle layout for something that reflects the values of your own brand. Make the environment warmer, more inviting, and more fun. Small changes can have a big impact on creating your own culture of innovation within your small business.
Search for the renegades
As we’ve previously covered in other articles, the success of your small business lies with the first ten people you bring on board. We’ve also discussed that the rebels out there can be instrumental in unleashing a whole culture of innovation for your small business. Be selective when it comes to bringing in the ones that will be the face of your business. And always be on the lookout for the ones that have the ability to shake things up from time to time and shed a new perspective on doing things.
From Idea to Growth
Become friends with influential people
Another great way to create a culture of innovation in your small business is to become friends with other like-minded organizations. After all, two heads are better than one. But don’t stop there. Become friendly with some of the big players like there. Larger companies are always looking for new innovative ideas and businesses that they can add to their portfolio. And one of those could be your small business. Many larger companies partner with small businesses to compensate for any areas where they might not be as strong. Be sure that the fit is mutually beneficial, and that way, every party is happy. That should be a good incentive to set up your own culture of innovation within your small business. Happy innovating!
Conclusion
Un_Standard has a full range of solutions for businesses of all sizes to improve sales, increase customer satisfaction and get ahead of the competition. If you’d like to find out more, schedule a no-obligation 15-minute chat, click the following link and we’ll gladly show how we can make your business un-standard.About the author
David Garrard
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David Garrard
Agent Provocateur and Chief Creative Officer at Hone Ventures and Un_Standard. We create strategies for businesses of all sizes that improve customer relationships and help businesses grow. In his spare time, he loves experimenting in the kitchen and chasing after his three cats, Hallie Tosis, Lester Een, and Jim G. Vitis.
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