Drastic changes in consumer behavior brought on by COVID have changed the game in a matter of months, with some estimates of compressing a decade’s worth of technological innovation into a month.
Business seems to have a love/hate relationship with creativity, innovation, and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk. Thats the part that doesn’t go over so well. Business seems to be comfortable with processes and expected outcomes, which is at odds with the creative process.
Not everyone is born to be an entrepreneur or to lead. If we were all born to lead, then there would be nobody left to follow. But anyway, great leaders tend to have certain characteristics that set them apart from the herd.
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