What Is the Difference Between a Startup and a Small Business?
August 6, 2022
Are you thinking about starting a new business? Let’s know the difference between a startup and a small business? Why does it matter?
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Why should customers trust you?
May 20, 2016
When it comes to marketing a business, there are many different proofs that proof must consider. Celebrity endorsements can work for brands with pockets deep enough to pay for celebrity endorsements. For those smaller businesses operating on limited funds, there are similar proofs that proof of ROI can do on a smaller scale.
A Not So Secret Marketing Trick To Get The Word Out About Your Small Business
May 13, 2016
Theres a not-so-secret marketing trick out there that not enough small businesses and entrepreneurs are taking advantage of. Its a technique that helped many highly visible entrepreneurs get to where they are today. And it doesn’t cost anything and isn’t that hard to do.
A Picture May Be Worth 1,000 Words, But In Marketing It’s Stories That Sell
May 5, 2016
Even if you think you dont have a compelling story to tell in your small business marketing strategy, chances are you have a story that will relate to the ones you’re trying to reach. A good story must be relatable, no matter how mundane it may seem at first.
Building a Business vs. Instant Gratification
April 14, 2016
As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems that offers are targeted to small business owners around every corner.
Fear of Risk and Business: The Scary World of Creativity
April 7, 2016
Business seems to have a love/hate relationship with creativity, innovation, and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk. Thats the part that doesn’t go over so well. Business seems to be comfortable with processes and expected outcomes, which is at odds with the creative process.
Using Twitter for small businesses and what you should tweet about
March 31, 2016
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs dont realize that it’s a good idea to have a personal Twitter account visible to your customers.
The importance of visual identity in branding for small businesses
March 24, 2016
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs dont realize that it’s a good idea to have a personal Twitter account visible to your customers.
Unleash the rebels in your small business
March 17, 2016
Creative opposition can raise the accountability of every employee within your organization. And your employees are your greatest asset. Ensure that your rebels have space to operate, feel like they are close, and are immensely creative.
What Makes A Great Leader
March 3, 2016
Not everyone is born to be an entrepreneur or to lead. If we were all born to lead, then there would be nobody left to follow. But anyway, great leaders tend to have certain characteristics that set them apart from the herd.
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From the archives
Global Creativity Gap and The State of Creativity
September 24, 2015
From Catwalk to Sidewalk: Burberry’s Concept of Fast Fashion
October 1, 2015
Get Those Creative Juices Flowing!
October 8, 2015
What Does Business Planning and the Family Vacation Have in Common?
October 15, 2015
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What Is the Difference Between a Startup and a Small Business?
Are you thinking about starting a new business? Let’s know the difference between a startup and a small business? Why does it matter?
Using AI to Fix Issues with the Supply Chain
Whether a business is small or a multinational conglomerate, experts agree that Artificial Intelligence can help solve supply chain issues. If there are issues with your supply chain, artificial intelligence (AI) might be the answer to solving those issues.
The Department Store’s Role in Post-Pandemic Retail
It’s no secret that the COVID pandemic caused abrupt shifts in consumer behavior. And the effects of this is reflected in the future of the department store.
The pandemic-fueled retail trends that are here to stay
Drastic changes in consumer behavior brought on by COVID have changed the game in a matter of months, with some estimates of compressing a decade’s worth of technological innovation into a month.
