What Is the Difference Between a Startup and a Small Business?
August 6, 2022
Are you thinking about starting a new business? Let’s know the difference between a startup and a small business? Why does it matter?
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Why should customers trust you?
May 20, 2016
When it comes to marketing a business, there are many different proofs that proof must consider. Celebrity endorsements can work for brands with pockets deep enough to pay for celebrity endorsements. For those smaller businesses operating on limited funds, there are similar proofs that proof of ROI can do on a smaller scale.
A Not So Secret Marketing Trick To Get The Word Out About Your Small Business
May 13, 2016
Theres a not-so-secret marketing trick out there that not enough small businesses and entrepreneurs are taking advantage of. Its a technique that helped many highly visible entrepreneurs get to where they are today. And it doesn’t cost anything and isn’t that hard to do.
Create A Culture Of Innovation At Your Small Business
April 28, 2016
Innovation might not be at the top of the list of priorities when setting up a new small business. But considering what is happening in larger companies like Google, you might want to reconsider and move “innovation” onto the list of top priorities.
Time For A Marketing Makeover
April 21, 2016
There comes the point in any marketing campaign when it is time for a marketing makeover. It keeps things fresh and gets the attention of those you want to (when done properly). One of the easiest places to start with your marketing makeover is with your online presence.
Building a Business vs. Instant Gratification
April 14, 2016
As human beings, it is in our nature to search for instant gratification. Perhaps it is what we in the developed world have grown accustomed to, but it seems that offers are targeted to small business owners around every corner.
Fear of Risk and Business: The Scary World of Creativity
April 7, 2016
Business seems to have a love/hate relationship with creativity, innovation, and fear of risk. They love the idea, but the whole process of bringing a new idea to market carries an element of risk. Thats the part that doesn’t go over so well. Business seems to be comfortable with processes and expected outcomes, which is at odds with the creative process.
Using Twitter for small businesses and what you should tweet about
March 31, 2016
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs dont realize that it’s a good idea to have a personal Twitter account visible to your customers.
The importance of visual identity in branding for small businesses
March 24, 2016
Twitter is a great resource for your small business. It allows you to have a direct connection with your customers. But many entrepreneurs dont realize that it’s a good idea to have a personal Twitter account visible to your customers.
Set Your Small Business Up On A Fast Track For Success
February 25, 2016
Nobody said that starting your own business was going to be easy. You’re forced to face your limitations and accept that sometimes what looked great on paper cannot be so great in real life. But establishing successes early on in the course of your startup can lead to even more success.
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From the archives
Global Creativity Gap and The State of Creativity
September 24, 2015
From Catwalk to Sidewalk: Burberry’s Concept of Fast Fashion
October 1, 2015
Get Those Creative Juices Flowing!
October 8, 2015
What Does Business Planning and the Family Vacation Have in Common?
October 15, 2015
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What Is the Difference Between a Startup and a Small Business?
Are you thinking about starting a new business? Let’s know the difference between a startup and a small business? Why does it matter?
Using AI to Fix Issues with the Supply Chain
Whether a business is small or a multinational conglomerate, experts agree that Artificial Intelligence can help solve supply chain issues. If there are issues with your supply chain, artificial intelligence (AI) might be the answer to solving those issues.
The Department Store’s Role in Post-Pandemic Retail
It’s no secret that the COVID pandemic caused abrupt shifts in consumer behavior. And the effects of this is reflected in the future of the department store.
The pandemic-fueled retail trends that are here to stay
Drastic changes in consumer behavior brought on by COVID have changed the game in a matter of months, with some estimates of compressing a decade’s worth of technological innovation into a month.
